Today we had our first presentation as a group of our initial three ideas. We went into the pitch confident, but left licking our wounds and wondering what to do next. None of our ideas were received as very strong interpretations of our theme, or as workable projects.
On the city wide art magazine, the feedback we received was that it would be hard to sell this magazine, as it was printed where it could already be read so people may be reluctant to purchase a physical copy.
The feedback we received on the second idea – the free speech magazine – was that it was too comical to be a serious magazine that offered a free speech platform. I don’t think that the tutors saw the idea we saw it, and felt that we weren’t taking the idea very seriously. But the fact that they saw it that way made me think that it couldn’t be taken seriously by its audience.
The portfolio magazine idea was fairly well received, but we failed to realise that there are already professional applications of this idea that work well.
After this initial pitch, we have decided to go back and rethink the way we have interpreted our word, to see if we can create something that responds more to our theme.
Jack McCabe 