We had this idea to create an invitation with an encrypted message on in order to market our event, and to show off in our pitch today. This is what I have come up with.
Within this letter, I have hidden the information regarding the date, time, and place of the function we’re going to hold. Our intention right now is to make boxes to put around university that the letters can be put into to reveal the secret information contained. We’ve also considered sticking tape or vinyl stickers to windows around university that would highlight the information, if the reader held the letter up to the window and aligned.
We’re planning to place these letters around university in envelopes printed with our logo, hoping that people will be interested enough to open them and decipher our message.
The problem we’re facing, though, is that we’re concerned that people may not understand that there is information hidden in the letter to find or that the boxes around university are there for that purpose. So need to find a way that people can easily decipher the message with everything we give them in the envelope, whilst maintaining the secretive aesthetic. We don’t want to include a sheet with holes cut out of it, as there wouldn’t be any point encrypting that information, then.
I’m hoping to create an aesthetic that makes our organisation look like a professional, and authoritive organisation, dedicated to removing censors and securing freedom of information. In an attempt to look like an official government body, I have modeled our letter on a declassified letter I took from the Ministry of Defence regarding DA-Notices within the United Kingdom. I have even adopted the font they use (Transport – Kinneir and Calvert) as our official font for our magazine. Transport was originally designed for use on road signs in the UK, but as of last year, has been adopted by the government as an official font, as it is considered more readable.
Jack McCabe 